1:49 - Innovation in Asian corporates
5:46 - Meeting your husband at a football game
10:30 - Validating pajamas
17:58 - Building a clothing brand in Switzerland
29:34 - The impact of war and weather on sales
Catarina Dahlin is the co-founder and managing director of Dagsmejan, an innovative and sustainable sleepwear brand. She holds a MSc in Business Administration from Lund University and previously worked at Oriflame Cosmetics and Yves Rocher Group before starting Dagsmejan with her husband, Andreas Lenzhofer, in 2016.
In Catarina’s opinion, the greatest advantage of starting a business with your romantic partner is that you gain a co-founder who truly knows you — who’s right there beside you during the highs and the lows, and who understands your “obsession”. The disadvantage, however, is that if you don’t set up proper boundaries, it can sometimes feel like there’s no escaping the business. That’s why Catarina and Andreas occasionally make it clear that they want to steer clear of business topics at home.
On the first day they met, Catarina and Andreas discovered that they shared the dream of someday starting a business. Years later, they took the plunge, and Dagsmejan was born. Their sleep products are based on natural materials, enhanced with technology to give it unique functional properties, namely dual moisture management: evaporative cooling to cool us down and moisture wicking to keep us dry. Thus, they tackle a very important factor when it comes to sleep quality: temperature! Other factors include our stress levels, whether we just ate a heavy meal, how much we exercise, alcohol consumption, and whether we use the computer just before bed.
Dagsmejan is currently present in Switzerland, Germany, the US and the UK.
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