8:13 - Why Nestlé isn’t doing what they’re doing
11:50 - Why the timing was right for new coffee
18:00 - Straying from the classical Swiss path
23:18 - Developing the nonormal MVP with partners
27:00 - Fundraising through the Swisspreneur Syndicate
Philippe Greinacher is the co-founder and CEO of nonormal, a startup producing sustainable, high-quality coffee for outdoor consumption — that comes in a tube! He holds a BA in Business Administration from the Business School of Lausanne, and has more than 10 years of experience in business development, sales and partnerships working for Ringier, Ogilvy & Mather, Meltwater, PriceHubble in Africa and Europe.
Alexander Häberlin is the co-founder and CMO of nonormal. He holds an MA in Marketing Management/Business Development from the University of Applied Sciences of Northwestern Switzerland and worked for many years in the design field helping various international companies such as Sennheiser, Meta, Leica or BAT.
nonormal partnered with a food development contractor to create coffee that is sustainable, organic, has great taste, is vegan and Swiss-made, and comes from a tube, allowing all outdoor enthusiasts to get a cup of coffee whenever they feel like it. So far they’ve got 15K pre-orders coming from 10 countries, CHF 100K from angel investors in Switzerland and the US, and commitments from retail distributors based in Switzerland and abroad.
They’re now raising CHF 500K in a convertible note, part of which is being raised through the Swisspreneur Syndicate. Click here to learn more about the deal.
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