EP #92 - Yaël Meier: Selling To Gen Z
Yaël Meier (Zeam)
July 30, 2020
Timestamps:
2:11 – What mistakes do Swiss companies make when it comes to Gen Z?
6:19 – Aligning company goals with Gen Z’s activist streak
19:13 – Leading people older than you
22:44 – Which social media platforms are currently relevant?
31:00 – How to sell to Gen Z
The Episode In 60 Seconds
What is Generation Z?
Young people born between 1995 – 2010, NOT Millennials.
How to win Generation Z as customers
- Do not simply base your assumptions on conversations with your kids.
- Talk TO members of Generation Z instead of only ABOUT them.
- Your brand image is important
- Remember, members of Generation Z are activists.
How to win Generation Z as employees and retain them
- A compelling company vision will be more important than high salaries.
- A clear path for growth within the organization.
- Meaningful and mission-driven work.
- Responsibility and appreciation.
What’s the deal with TikTok?
- Fast growing social media platform with over 2bn downloads (July 2020).
- Very young audience.
- Still high virality potential.
- Now is the time to get started with your company account.
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