Reto Lämmler - Testing Time | Q&A On Pricing Tips And Tricks

Timestamps:

2:05 – Why do startups need a pricing strategy?
7:55 – Recurring revenue vs One-time fees
18:40 – How the buyer persona influences pricing
32:28 – Maximizing revenue
37:41 – Are discounts a good idea?

About Reto Lämmler and Testing Time

Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting platform for usability test users. Some of Reto’s previous ventures include: Xellery, a cloud-based collaboration service for Microsoft Excel, which was sold to expressocorp.com and RememberTheName, an app for learning names in your address book. At doodle.com, Reto gained international startup experience as VP Product Management. He holds an MAS in Interaction Design and a BSc in Computer Science.

Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

‍