EP #62 - Dorian Selz: Internationalization - Swisspreneur

The Episode in 60 Seconds


Getting the timing right

  • Rather than going and planting a flag abroad, consider letting your customers lead the way. Wherever you find a “big fish”, find an agreement to localize for them.

Finding international customers

  • Try to engage analysts such as Forrester and Gartner early on. This can be in an informal way, since formal engagements can cost you lots of money.
  • Look for international technology partners such as Salesforce and the like. 
  • Attend conferences abroad to gain visibility.

Organizational setup

  • For technology products, marketing and sales are usually the areas which need localization, while engineering can stay centralized.
  • A coherent reporting structure and rigorous documentation are vital to successfully move an international team forward.

Successful international partnerships

  • Partners are followers, not leaders. Even though you might have a partner in a certain market, you still need to lead the way for the first successful implementations.
  • It’s a long term game. Try to become part of your partner’s daily routine to stay on the top of their mind. 

International fundraising

  • International investors are desirable but not a requirement to expand abroad.
  • Don’t underestimate the difficulties which come with operating in two different legal systems.
  • Since you are missing the benefit of a shared culture, introductions to international investors through your network are even more important. 


Subscribe to our newsletter

Get updates and access to exclusive content. We’ll never share your email address or spam you.

Which newsletter(s) would you like to receive?

We use Mailchimp as our marketing platform. By clicking above to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.