EP #425 - Enzo Wälchli: Building Your Brand on LinkedIn

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About Enzo Wälchli:

⁠Enzo Wälchli⁠ is the CCO at ⁠Anybotics⁠, a company providing autonomous robotic inspection solutions, and LinkedIn’s #1 Swiss voice in robotics. He holds an MA in Accounting and Finance from HSG and previously worked at Sulzer and Hilti Schweiz before joining Anybotics in 2021. 

Enzo has 70K+ followers on LinkedIn, where he posts cool robotics content and also shares some insights into Anybotics’ journey. He’s firmly convinced that every salesperson should be using LinkedIn to connect with prospects. This doesn’t mean that you need to go around shooting connection requests and sending cold messages — on the contrary, if you post interesting content consistently, prospects will come to you, which is of course a much better starting point for a sales discussion.

Enzo thinks making it big on LinkedIn is relatively simple. Considering that the vast majority of LinkedIn users don’t post anything but merely consume content, if you start posting, you’re already one step ahead. And then you just need to keep posting, consistently, every day. It doesn’t matter if at first you post low quality content, because any piece of online content gets forgotten after a week anyhow: it only matters that you stay consistent and improve over time. If you can find a niche topic like robotics, all the better.

Enzo also recommends striking a balance between highly viral content (like cool robot videos) and actually meaningful content (such as his behind-the-scenes perspective on Anybotics). A viral post might have incredible stats, but it probably won’t get people to follow you, whereas consistent meaningful content will. 

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