EP #395 - Diego Seitz: The GotCourts Hybrid

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About Diego Seitz:

⁠Diego Seitz⁠ is the co-founder and former CEO at ⁠GotCourts⁠, a social network for racket sports players and marketplace for booking courts and coaches. He holds a MSc in International Management from CEMS as well as a MSc in Strategic Management from the university of St. Gallen and previously worked at companies like Namics and Accenture before joining GotCourts as a late co-founder in 2017. 

Founded in 2013, GotCourts was the first platform to provide everything a player needs in a single marketplace. Finding a partner or a coach, booking a court nearby or competing for a place in their leaderboards and tracking your progress, GotCourts is your "virtual global club"​. For court facilities and clubs they offer a capable club management system and a platform to engage with the community. This means they receive revenue not only from the SaaS subscription but also from the racket sports players themselves.

Coming into the fitness industry with an innovative approach, the GotCourts team often found that they had to educate potential SaaS customers on the benefits of online demos and how to set up a video call, so as to drive down acquisition costs. Their internationalization process began in Germany, where they at first bet on the traditional route of ads, email marketing, cold calling, and simply offering the product in euros, only to later find out that the German federations were the true door into the market, and that a freemium model for the app was much more suitable for their German users. Nowadays GotCourts is the racket sports app in the DACH region.

GotCourts was acquired in 2021 by Spanish competitor Playtomic for an undisclosed amount. Diego remained on board as the regional manager of Central Europe. Currently he is also working on a new venture, alfred.ch, which provides legal and strategic consulting services to early stage ventures, entrepreneurs and investors. 

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