Alan Frei - Amorana | How To Build A Multimillion E-Commerce Startup

HAbout Alan Frei and Amorana

Alan Frei is the co-founder of, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.


Memorable Quotes by Alan Frei

“Corporate experience is overrated. Working for a great entrepreneur abroad will help you more, in the long run.”

“If you need to convince people that your product is useful, it’ll be very difficult to scale up quickly.”

“Where lawyers see risk, entrepreneurs see opportunity.”

“A lean lifestyle gives you freedom and a whole bunch of opportunities.”


If you’d like to listen to more episodes on e-commerce, check out our conversation with Markus Okumus.

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