5:04 - Adela’s role model mom
14:18 - Creating a spin-off business
18:55 - Spin-off trade-offs
24:35 - Setting up your headquarters in Switzerland
35:40 - Growing and innovating
Adela Wiener is the co-founder & CEO at Aurachain, a simple and intuitive low-code platform that allows rapid creation of digital applications. She previously worked as a business development manager at the Romanian software company AGYS AG, and holds a PhD in Theory of Systems from Universitatea Politehnica din București.
Aurachain was created back in 2009 and has since switched from a customer solutions provider to a B2B SaaS company, which naturally means that nowadays most of the team’s time and knowledge goes into the product, and not client projects.
Currently, Aurachain is an horizontal low-code platform suitable for all sorts of industries, but which focuses on financial services companies as a go-to-market strategy. Low code gives companies quick time to value by allowing them to rapidly deploy apps without the need for code, which reduces technical depth and therefore also the company’s dependency on the developer talent pool. Shorter implementation cycles also mean increased agility.
Usually low code platforms are either extremely user-friendly, but not very customizable, so that they are only suitable for simple apps, or not user-friendly but very customizable, so that they can be used to build complex apps but only by people with previous low code knowledge or people willing to invest the time needed to learn. Aurachain prides itself on being “the best of both worlds”: both user-friendly and capable of building highly complex apps.
"Low-code development means a team can create something like 11 apps in less than 3 months."
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