Meet your instructors
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Ankita Mehta
Ankita is the founder and CEO of Lexity.ai, a startup extracting insights from legal documents and compiling into a single, intuitive platform. She has 13+ years of experience in tech-driven startups (like OYO and Snackosaur) and large, publicly listed companies such as Unilever.
Soumya Dash
Soumya is the co-founder and CEO of Sleepiz, a medtech startup offering remote sleep monitoring devices. Having turned down an offer from Stanford to do his PhD at ETH, Soumya is passionate about accelerating Switzerland's healthcare ecosystem's transition to wireless sensing. Check out his podcast episode.
Get started with this startup masterclass
Explore 8 free masterclass modules to confidently plan your Go-To-Market strategy.
Introduction
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What is Go-To-Market?
Meet your hosts and get ready to define what a Go-To-Market strategy actually is.
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Module 1
Cracking the Go-To-Market Code: 4 Key Elements That Ensure GTM Success
Understand your Ideal Customer Profile and learn how to reach your customers with the right product.
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Module 2
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Decision Framework to Acquire Users
Are you ready to enter the market? Do you have all the needed resources in place?
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Module 3
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Finding Your Ideal Customer Profile Template
A deeper dive into identifying your Ideal Customer Profile template, and why you can’t build a product that targets everyone.
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Module 4
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Pricing for B2B Companies: 10 Tips for Pricing Your Product
Learn about the 3 types of pricing for B2B operations and understand the reasoning behind things like the freemium model.
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Module 5
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First 1000 Customers in B2C: Acquisition Channels for Early Stage Growth
Leads, leads, leads. Where do your B2C customers hang out? How do you get their eyes on your product?
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Module 6
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First 10 Customers in B2B: Acquisition Channels for Early Stage Growth
From attending conferences to offering free trials, learn how to get B2B leads.
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Module 7
Module 8
10 Myths & Big No-Nos
Losing focus and ignoring feedback are some of the things you’ll NOT want to do.
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