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3:57 - From neuportal to Houzy
10:20 - Building up new revenue streams over time
13:18 - Is Switzerland too small a market?
20:45 - Getting acquired by UBS and Baloise
32:43 - Did they make money out of the deal?
This episode was co-produced with smzh.
Stefan Schärer is the co-founder and former CEO of the proptech startup Houzy. Stefan previously founded the software company Fairgate and the real estate project management company Neubau Portal, and was briefly the CEO of Moneyhouse AG, before founding Houzy in 2017.
Houzy offers services like property search, mortgage comparison, a renovation costs check and energy efficiency optimization. In the beginning they chose not to overspend on complex marketing tools and instead worked hard to optimize their SEO, which gradually became easier as they drew more users to the platform. Stefan credits Houzy’s great marketing and product teams, as well as their smart money investors, with the success of the company.
In 2022 UBS and Baloise acquired a joint majority stake in Houzy, and one year later Stefan stepped down from his CEO role. Nowadays he’s the President of the Swiss Ice Hockey Federation.
SMZH: tailor-made .holistic. for you.
smzh is an independent financial services provider who is assisting both private and corporate clients with individual advice in the areas of finance & investments, pensions, mortgages, insurance, real estate and tax & law. Through a 360° Check-Up, smzh ensures that you receive customized and comprehensive financial planning according to your initial situation and with a view to achieving your wishes and goals, as well as being accompanied by our experts during implementation.
The cover portrait was edited bywww.smartportrait.io.
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