EP #471 - Harnessing Human Motion Analysis to Create a Digital Personal Coach
January 30, 2025
13:18 - Splitting shares with your co-founders
24:42 - Have they hit product-market fit?
30:48 - Getting Alex Ilic as an advisor and investor
34:43 - Giving an advisor phantom stocks
38:20 - Getting acquired by BowFlex
About Joel Roos & Ben Simon:
Joel Roos and Ben Simon are the co-founders of VAY, a startup offering motion tracking technology for fitness and physical therapy. Joel holds a MSc in Robotics Systems and Control from ETH and worked at Rapyuta Robotics before co-founding VAY in 2018. Ben holds an MA in Accounting and Finance from HSG and worked for atfinity and EY before co-founding VAY with Joel.
VAY digitizes human movements through human motion analysis, to make products more competitive, immersive, and intelligent. They provide real-time tracking and audio feedback from any device and camera. Their target industry is physical therapy, rehabilitation, and digital health apps.
VAY was acquired by Nautilus (now called Bowflex) in 2021 for an undisclosed amount. Alex Ilic is one of their board advisors.
The cover portrait was edited by www.smartportrait.io
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