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EP #28 – B2B Marketing Framework For Startups

We'd like to get your constructive feedback on this episode. What did you find insightful? What did you not like? What can we do better?

Shownotes

EPISODE #28: IMAN NAHVI (CO-FOUNDER ADVERTIMA)

Interview Timestamps

2:10 – Mistakes Swiss founders make repeatedly when it comes to B2B Sales
12:37 – How to determine your target clients
22:22 – Where to look for leads
36:20 – How to close a deal faster
42:43 – What KPIs to focus on

Related Links

Biography 

Iman Nahvi is the co-founder and CEO of Advertima, a company which uses AI for consumer engagement on physical channels. At Advertima, Iman implemented a holocratic organisational structure, meaning (among other things) equal pay for all employees and a broad distribution of decision-making power. In 2017, Advertima won the “Coolest Startup Award” at the WorldWeb Forum.
Before starting his latest venture, Iman founded various other companies, such as Digital Delight and Taxi Frosch. Iman holds a BA in Banking & Finance from the University of Zurich and an MA in Entrepreneurship from the University of St. Gallen.

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