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EP #26 – B2C Marketing Framework for Startups

We'd like to get your constructive feedback on this episode. What did you find insightful? What did you not like? What can we do better?

Shownotes

EPISODE #26: ALAN FREI (CO-FOUNDER AMORANA)

Interview Timestamps

1:23 – What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?
11:00 – Investing in auto-marketing activities
14:04 – Improving conversion rate
21:02 – Best tools for marketing
29:18 – The marketing channel of the future

Related Links

Biography

Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.

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