EPISODE #26: ALAN FREI (CO-FOUNDER AMORANA)
1:23 – What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?
11:00 – Investing in auto-marketing activities
14:04 – Improving conversion rate
21:02 – Best tools for marketing
29:18 – The marketing channel of the future
Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.