EPISODE #22: HERBERT BAY (MAGIC LEAP)
1:19 – Mistakes Swiss startups repeatedly make when creating a product
10:03 – How long does it take to build a great tech product?
12:44 – How to acquire customers
17:46 – Bringing new technology to Switzerland
26:22 – What makes a great product?
Herbert is the co-founder of Kooaba, an image recognition program which he successfully sold to Qualcomm in 2014. Following his successful exit, he embarked on a sailing trip from France to New Zealand together with his wife and two young sons. While at sea, he managed his second venture, Shortcut, remotely. After a 4-year journey, Herbert returned to Switzerland, where he took the position as Principal Software Engineer, Digital Health & User Perception at Magic Leap, a US company specializes in “mixed-reality” applications. Herbert holds a PhD from ETH Zurich and is a published researcher.