EP #09 – Peter Schüpbach (Co-Founder of Swisscommerce & Fmr. Founder and CEO of Miracle) – Swisspreneur



Interview Timestamps

0:42 – The location

2:00 – Introduction to SwissCommerce

3:18 – Why he decided against a banking career

4:15 – His first “business”

4:49 – Why he dropped out of university & how Miracle started

11:51 – How Miracle developed

14:35 – The feeling when they realized that Miracle was going to be something bigger

15:28 – Why they decided for the IPO

17:44 – How it felt when it took off

20:23 – How Miracle crashed

23:34 – How it felt to shut down the company

25:08 – What he would do differently

27:30 – How he recovered from the crash

31:24 – His brother’s accident

34:15 – StudiVZ

36:34 – Why they didn’t sell to Facebook

38:37 – Why he decided to come back to Switzerland

41:26 – How FashionFriends developed and why he left

44:49 – How he knows when to move on to something new

49:17 – His family life

52:25 – How to get in touch with Peter


Related Links



Peter Schuepbach started his entrepreneurial career as a co-founder of Miracle Software AG back in 1986 and served as its Chief Executive Officer for more than 10 years. He grew the organization in 14 years to a 350 employee software company with offices in 5 countries and went public with an IPO at the Swiss Stock Exchange SWX in 1999.

Today he is engaged in several start-up companies and is a member of the board of several organizations, for example SwissCommerce, an internet platform that builds and buys E-Commerce companies in special interest markets. He received the award “Business Angel of the Year” from the ASBAN (Swiss Business Angel Association) in 2005.

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