EP #06 – Alisée de Tonnac (Founder and CEO, Seedstars World) – Swisspreneur



Interview Timestamps

  • 0:40 – The concept of Seedspaces and co-living
  • 3:22 – Alisée’s childhood as daughter of an expat
  • 4:40 – The influence of her background
  • 6:24 –  Her thoughts on education and advice to students
  • 8:47 – Why she chose L’Oreal as a first employer and what her experience was
  • 10:56 – How she came to quit her job at L’Oreal
  • 12:05 – The beginnings of Seedstars and the World Tour
  • 12:53 – How the people around her reacted to her change of careers
  • 14:00 – How she met her co-founders
  • 14:23 – What you should consider when choosing a co-founder
  • 15:05 – What scaling the business meant for the initial founders’ vision and mission
  • 16:16 – How Seedstars communicates and lives their vision
  • 17:09 – The importance of recruiting
  • 18:06 – How Seedstars developed
  • 22:43 – The experience of operating across different cultures
  • 25:29 – Highlights and lowlights of hiring
  • 28:32 – How Seedstars built its application process tools
  • 29:16 – The Seedstars talent and education team
  • 30:14 – How Alisée came to be the CEO of Seedstars
  • 31:45 – Her advice to female entrepreneurs
  • 36:11 – How she found her mentor
  • 40:00 – How Seedstars manages its communication
  • 42:03 – Alisée’s life hacks
  • 43:53 – The difference between life in Geneva and Nigeria
  • 45:56 – What Swiss entrepreneurs can learn from others


Related Links


Alisée de Tonnac is the Founder and CEO of Seedstars, an investment firm building and investing in tech companies in 60+ emerging markets. After traveling for a year around the world she set up the first edition of Seedstars in 2013 and grew the competition to 60+ cities around the world. Prior to founding Seedstars, Alisée worked as product manager for luxury brands at L’Oréal Group and was part of the Italian team at Voyage Privé, a leading European startup. She graduated from HEC Lausanne and obtained her Masters in International Management from the Bocconi University in Italy with highest honors. She was also a member of the Harvard Model Congress Europe where she won the Award of Excellence. Alisée is a board member of the School of Management in Fribourg, Switzerland. She was nominated top 30 under 30 Social Entrepreneur by Forbes Magazine and an Innovation Fellow by Wired UK.

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