EP #02 – Dania Gerhardt (Founder, Amazee Labs) – Swisspreneur




  • 01:06 – Why she opened Amazee Labs offices in Zurich, Austin & Capetown
  • 04:33 – Growing up in Basel, Switzerland
  • 05:54 – Dania’s education and why she thinks it’s important to study economics to become a good startup CEO
  • 13:02 – Starting a company with her husband Gregory and Dania’s aha moment
  • 21:55 – The Amazee idea and how she dealt with critics
  • 23:39 – Finding engineers as non-technical co-founders
  • 26:04 – Seaching for product-market fit
  • 32:02 – How she realized it was time to pivot and what actions she took
  • 46:25 – Founding a company with your husband/wife
  • 49:33 – Success factors for Amazee Labs
  • 51:15 – Restructuring Amazee.com to Amazee Labs
  • 53:46 – Dania’s view of Switzerland’s startup ecosystem
  • 63:40 – How to manage stress
  • 66:54 – Managing a startup and a family
  • 71:58 – Morning routines
  • 73:15 – Amazee Labs client base
  • 75:34 – Dania’s advice for aspiring entrepreneurs and thoughts on rolemodels
  • 78:33 – How to get in touch with Dania



Dania Gerhardt is the founder of Amazee Labs. She started Amazee.com in 2007 and successfully pivoted her startup to one of Switzerland’s premier Web services companies Amazee Labs. The company has offices in Zurich, Austin and Cape Town. In 2014 Dania moved from Zurich to Cape Town and frequently commutes between South Africa and Switzerland. Dania serves on the boards of the Swiss Internet Industry Association and Swissnex. She is also the host of TEDx Zurich since 2012. Before her entrepreneurial life, Dania was an accounting executive at KPMG in Zurich. She received a Master in Economics from the University of Basel.

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