EP #12 – Lea von Bidder (Co-Founder and President AVA Science, Inc.) – Swisspreneur



Interview Timestamps

00:50 – Ava offices

02:11 – The gender gap in the start-up ecosystem

08:18 – Her background growing up

09:30 – When she noticed her interest in entrepreneurship

13:13 – Whether she still thinks about becoming a consultant

14:13 – Her first start up

17:43 – Why she decided to come back to Switzerland

18:45 – How she split up with her co-founder and left her first company

19:28 – Her recommendations on choosing a co-founder

25:00 – How Ava works

28:23 – The future of Ava as a contraception device

30:10 – How they managed to raise money for Ava

34:05 – Her take on start-up competitions

39:20 – Why they decided to launch in the US

42:16 – The advantage of incubators

43:13 – American Investors

45:50 – The terminology of raising money

48:12 – Choosing the right idea

50:26 – How to get in touch with Lea


Related Links



Lea is best know as the Co-founder and President of Ava Science, Inc., the company behind the Ava bracelet, the first fertility-tracking wearable device. Prior to starting Ava, Lea co-founded L’inouï, a premium chocolate production and retail chain in Bangalore, India. She also spent time working for the marketing division of Procter & Gamble in Frankfurt and for a strategy-consulting boutique in Paris. Lea holds a Master’s degree in global entrepreneurship from EM Lyon in France, Zhejiang University in China and Purdue Krannert University in the USA. She earned her Bachelor’s degree from the University of St.Gallen and HEC Montréal in Canada. In 2017, she was recognized by the University of St. Gallen with the HSG Founder of the Year award.

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