EP #10 – Adrian Locher (Serial Entrepreneur in Artificial Intelligence & Digital Health) – Swisspreneur



Interview Timestamps

2:39 – What inspired him to become an entrepreneur

4:50 – Why he decided to study business

6:23 – What he’d do different today choosing his studies

6:44 – What you should look for in a co-founder

7:31 – Why he decided to build up his own company

11:38 – When is the right time to become an entrepreneur

13:50 – The greatest failure of his career

15:19 – His most important take-aways from his failure

19:10 – The start of DeinDeal

25:06 – How DeinDeal grew

28:17 – How to create great opportunities

31:45 – How to steer a fast growing company

33:38 – How to recruit the right people

36:42 – How he handled bad press

39:57  – His exit

42:06 – His sabbatical

43:30 – Merantix – His new venture

44:47  – His view on the future of AI

48:01  – Advise for young people in the light of AI

48:57  – Advise to the audience


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Adrian is best known as Founder and COO of DeinDeal.ch, an e-commerce coupons and discounts platform for products and services. Within a year of starting the business, DeinDeal.ch was the fastest growing Swiss start-up and market leader in the group buying segment in Switzerland. After 18 months, the Swiss media group Ringier bought 60% of DeinDeal.ch as a strategic investment. At that time the company was valued at CHF 30 Mio. After his exit from DeinDeal.ch, Adrian went on to start new ventures that are leveraging Artificial Intelligence.

Adrian graduated with a degree in business and economics from the University of St. Gallen (HSG), where he started his very first business as a software developer. He was awarded “HSG Entrepreneur of the Year 2012”, “Swiss E-Commerce Champion 2015” and was ranked “40 under 40” by Swiss Bilanz magazine.

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