The Episode In 60 Seconds Young people born between 1995 – 2010, NOT Millennials.
How to win Generation Z as customers
Do not simply base your assumptions on conversations with your kids. Talk TO members of Generation Z instead of only ABOUT them. Your brand image is important Remember, members of Generation Z are activists.
How to win Generation Z as employees and retain them
A compelling company vision will be more important than high salaries. A clear path for growth within the organization. Meaningful and mission-driven work. Responsibility and appreciation.
What’s the deal with TikTok?
Fast growing social media platform with over 2bn downloads (July 2020). Very young audience. Still high virality potential. Now is the time to get started with your company account.
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