Jutta Jertrum

Timestamps:

2:24 – Why choose bootstrapping?
16:10 – Time management
25:21 – How to frame your product
33:12 – Getting a product into stores
42:57 – Should you go for paid marketing?

The Episode in 60 Seconds

Thinking about bootstrapping? Jutta Jertrum has done it and here are some of the points to consider:

Trade-offs

Bootstrapping usually means higher independence in exchange for fast growth.
It may take longer until you pay yourself a salary, since any money comes directly out of the company’s cash flow.

Getting your partner on-board

Starting a business can strain a relationship, particularly the financial aspects. Do not underestimate this and address it with your partner early on.
In an ideal situation, a partner can provide the financial support to cover the monthly living expenses. This should however not be expected or taken for granted.

Client acquisition

Reference clients and authentic customer testimonials are some of the most powerful tools for client acquisition.
If your offer is declined, always ask why. Don’t be afraid to try again.
Awards and startup competitions are a great way to get the word out there, gain credibility and free PR.

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