EP #25 – How To Build A Successful Multimillion E-Commerce Startup – Swisspreneur



Interview Timestamps

1:32 – What can the Swiss startup ecosystem learn from the Chinese one?
12:10 – The importance of having the right focus
16:20 – How Alan’s father being an entrepreneur influenced him
20:57 – Does minimalism bring happiness?
26:34 – The role of the social circle when it comes to personal growth and support

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Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.

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