Alan Frei - Amorana | So Geht Online Verkaufen

About Alain Frei and Amorana

Alan Frei is the co-founder of, an e-commerce platform for sex toys and lingerie. In 2020, he sold a majority stake in Amorana to the British Lovehoney Group. Before starting Amorana, he experimented with a variety of other projects such as and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.

After the acquisition of Amorana by Lovehoney Group, he stayed on as CEO of Amorana with the intention of expanding the brand internationally. He also decided to take his minimalist lifestyle to the next level by giving up his apartment and permanently living out of hotels.


Memorable Quotes

“Zuerst versuchst du die Conversion Killer zu minimieren, um dann anschliessend oder auch leicht versetzt Traffic auf deine Website zu schicken.”


If you would like to listen to Alan Frei some more, check out our previous episodes with him here and here.

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